News about price trends in the coffee market
By now you've probably noticed that coffee has stayed expensive. But some relief is in site. We still think you'll find us cheaper than a lot of roasters have been even in times of lower green coffee prices.
Sure looks like a downward trend to me -- prices in the 180's 170's
180's 170's are an 18-month low -- though we seem to be stuck in a band near 180. I just wish there was more
trickle down of these levels to roasters. Sumatra remains among the most expensive coffees because it isn't hedged. But
some of our costs have fallen slightly, so we'll lower prices a bit more next week.
Click on the graph for the most recent report from INO.com --
Coffee is still an agricultural product, subject to the vagaries of weather, the usual farming problems, and the fortunes of speculation in the commodities market.
Our colleagues at Counter Culture Coffee in Durham have put together a comic strip with their take on the emerging coffee market and the new era of coffee prices. Their thesis is that high prices are good for specialty coffee since good tasting coffee at a high price is an easier sell than bad tasting coffee at a high price. I can't agree with everything they say, but it's worth your time to have a look here. (The guy with the beard in the comic is Peter Guiliano.)
And in case you were worried about them, don't be, Starbucks is doing just fine. After reading that story, it's difficult to be sympathetic toward CEO Howard Schultz, though he's right about speculation in the commodities market —
From The Telegraph:
Howard Schultz, who masterminded Starbucks' growth from four stores in Seattle to more than 17,000 worldwide, said that more transparency was urgently needed to identify those responsible for pushing up raw material prices. Mr Schultz, who is also Starbucks' chief executive and chairman, said that the current spike in the cost of commodities such as coffee and other foodstuffs is "not based on supply and demand" but based on market speculation. He said that the farmers who actually produce the commodities are receiving a "de minimus" proportion of the price rises. "Right now we are experiencing a very strange and almost inexplicable phenomenon in the commodities market. Without any real supply or demand issues we are witness to the fact that most agricultural food commodities are at record highs at once, and coffee is at a 34-year high," he said. "Through financial speculation -- hedge funds, index funds and other ways to manipulate the market -- the commodities market is in a very unfortunate position. This has resulted in every coffee company having to pay extraordinarily high prices for coffee." Read more ....







